Gordon Ramsay has landed himself in hot water after trying to name his UK restaurant after top New York gastropub The Spotted Pig.
Ramsey, 46, has applied for the UK trademark of the name sparking a Twitter row, causing even Jamie Oliver to wade in.
The Spotted Pig was opened by chef and co-owner April Bloomfield and boasts co-owners Jay-Z and Bono.
American chef Anthony Bourdain, who wrote Kitchen Confidential, tweeted his disgust.
He furiously wrote: 'That Gordon Ramsay would register the name Spotted Pig in London and screw April Bloomfield is shameful. pathetic.'
Pukka Jamie Oliver even burst into the row on Twitter.
Gordon Ramsay Holdings International submitted the application, according to The Daily Telegraph.
Anyone opposed to the move has eight weeks to object,
Mario Batali, a chef who shares the ownership of the venue, explained last year why they didn't have a trademark in the UK.
'You need a specific one for England. We had one for Italy, we have one for Spain , we don't know why we don't have one in London.'
Ramsay's spokesman told a newspaper that it regularly applies for trademarks and there were no further plans than that at this stage.
TV chef Ramsay owns 11 restaurants in London and Bloomfield has spoken of her desire to open up a version of the New York Gastropub in the UK.
On the Spotted Pig website it boasts of serving 'seasonal British and Italian using local ingredients.'