Searching...
Monday 15 October 2012

Brad Pitt is new face of Chanel No. 5

Can a man sell you perfume? Chanel says oui.

We’ve had Nicole Kidman, Audrey Tautou and Linda Evangelista as faces of Chanel No. 5, but its next star will be Brad Pitt.
Men have notoriously been poor performers sales-wise when appearing on the cover of women’s magazines and there are few men (if any) who have spruiked women’s perfume. It’s a historic choice for the house of Chanel, whose No. 5 fragrance is a bestseller and has maintained its iconic status since its 1921 release. The appointment proves Chanel’s belief in Pitt’s universal celebrity power, and the actor himself is well-known for being selective with his projects.
Pitt will feature in a short fragrance film directed by Joe Wright, whose impressive oeuvre includes Anna Karenina, Atonement and Pride & Prejudice. Interesting they’re all films which starred Keira Knightley who is the face of another Chanel fragrance, Coco Mademoiselle – look at the six degrees of separation there! It’s nice to wonder if they all meet up regularly at Lagerfeld’s Paris home to have power dinners - we all know that Lagerfeld is a rathermemorable conversationalist.
Pitt will be shown reciting poetry to an unknown subject who will turn out to be (spoiler alert!) – the Chanel No. 5 fragrance. The campaign images will be photographed by Mario Sorrenti.
Chanel's president for fragrance and beauty Andrea d'Avack said to WWD: “To keep a legend fresh, you always have to change its point of view. It is the first time we've had a man speaking about a women's fragrance. We think very much that the perfume is a seduction between a man, a woman and the perfume.”

0 comments:

Post a Comment

Add your comments

 
Back to top!