According to Fabulous magazine, many women on the West Coast are now flocking to their doctors to get the "G-Shot" for their G-spots.
The so-called "lunchtime" procedure involves an injection of hyaluronan (a collagen-based filler commonly found in skincare products) delivered under local anesthetic to the G-spot region, the "G-Shot" website notes.
The idea, it seems, is that a larger, more pronounced G-spot would amount to heightened sexual arousal and an increase in vaginal orgasms. The "G-shot" website boasts that the technique is "painless" and takes mere minutes.
The enlargement effect allegedly lasts for up to four months as the filler slowly dissolves.
"I want to empower and educate, and for women to be in tune with themselves," Dr. David Matlock, the gynecologist who invented the procedure, told Fabulous magazine.
Matlock, who runs the Laser Vaginal Rejuvenation Institute of America in Los Angeles, is said to organize informational "G-Shot parties" every month at his clinic.
Despite the recent buzz, however, the G-spot amplification treatment is not new.
In 2004, a writer for the Village Voice visited Matlock's clinic to see " what the so-called G-Shot was all about
" and in 2008, a woman named Caroline Cushworth told the Daily Mail about her successful experience with the treatment.
"I have quite literally never experienced anything quite like it,"
Cushworth said at the time. "I had constant multiple orgasms which went on for hours. That first time, the whole thing was so intense I was actually a bit
Not everyone, however, is quite so convinced of the procedure's efficacy.
Fabulous magazine writes:
Some experts believe the procedure is unnecessary and also pointless as they think the G-spot is a myth (and even if it
isn't, a man in a white coat won't find it for you in five minutes).
It's been the subject of controversy since 1950, when German gynaecologist Ernst Gräfenberg claimed to have
found an area behind the upper wall of the vagina that, when stimulated, leads to heightened sexual arousal. But others
dispute the zone's very existence, arguing there is no scientific evidence.
BatSheva Marcus, the clinical director of the Medical Center for Female Sexuality in New York City, also points out that an enlarged G-spot may not actually have much of an effect on some women.
"For some women, G-spot stimulation feels great, for others, not so much," she told New York Daily News. "For women who don't normally get pleasure from that area, they won't feel much of an
Dr. Kevin Jovanovic, a New York City gynecologist, concurred.
"Everybody's different and you can't create something out of nothing," he told The Huffington Post. "It won't magically create orgasms… [but] it can enhance the sexual experience for some women."
Some critics also say that Matlock's work may put even more pressure on women to be " perfect." Still, it seems that this procedure is becoming increasingly popular among women looking to improve their sex lives.
Though Matlock was originally the only doctor in the country who performed the procedure, the "G-Shot" treatment is now administered by dozens of doctors across the country.
Jovanovic, for instance, has been administering the "G-shot" in his New York clinic since 2007. He says that the procedure can be a positive and empowering experience for some women.
"Sexuality in this country is still a hot topic of discussion ... and there are all these negative words related to female sexuality," he said. "It's still taboo for a
woman to say that she wants more out of of sex...[but] some women now realize it's okay to ask for more and to be positive about their sexuality."
According to Jovanovic, who says the procedure can cost upwards of $1,000 depending on how much filler is injected, a woman who gets a "G-Shot" may experience heightened and maybe even multiple or spontaneous, vaginal orgasms.
What do you think? Would you get a "G-Shot" for your G-spot? Tell us in the comments below.