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Friday, 14 December 2012

For Sale in China: Potato Chips Flavored by Pepsi and Chicken


Pepsi is trying something out in China that you probably won't see elsewhere for a while: A Lay's potato chip flavored by a mix of Pepsi and chicken.
The taste has been described as "vaguely similar to barbecue with a sugary aftertaste" and plays off the fact that cola-flavored chicken is very popular in China. The ad above references the trend by showing a man running out to get Pepsi for his girlfriend, who uses it to cook chicken. (Another woman is also involved.)
For Pepsi, it's also a great way to combine the forces of its soft drink and snacks businesses. PepsiCo not only owns all the Pepsi cola brands, but all of Frito-Lay's snacks as well.
Pepsi Cola Chicken-Flavored Lay's joins the pantheon of Lay's flavors in that country including cucumber, lemon tea and hot-and-sour fish soup.
What do you think? Would you try a cola/chicken-flavored potato chip? Let us know in the comments.

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