The Dukes of Hazzard star, 32, unveiled her baby during an interview with US TV host Katie Couric, attracting criticism from British child welfare charity Kidscape.
Jessica, who became a first-time mother in May, was slammed by the charity's director Claude Knights for dressing the child in a "totally inappropriate" outfit.
Knights said: “It is very disturbing to see a young baby presented to the world wearing a bikini.
“Celebrity choices carry great influence, as can be seen by the manner in which their accessories and behaviours are copied widely.
“It is to be hoped that parents will understand that ‘baby bikinis’ are totally inappropriate, and that they contribute to the sexualisation and commercialisation of childhood.
“We should not be compromising the sanctity of our children’s early years.”
Others critics rushed to Twitter to condemn Jessica.
One wrote: “Jessica Simpson posts a photo of her 4-month-old baby in a BIKINI – wrong wrong wrong.”
Another added: “A baby in a bikini?! Dear God, some people are just wrong!”
A third wrote: “I just saw the most ridiculously posed photo of Jessica Simpson’s baby in a bikini. Just awful. Poor poppet.”
Supermodel Cindy Crawford was slammed earlier this year for allowing her ten-year-old daughter Kaia to pose in a short skirt.
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